Alexa+ Now Free for Prime Members, $19.99 for Others

Alexa+ just left beta, and Amazon wants everyone using it. Prime members get the full Alexa+ experience for free across devices, Alexa.com, and the Alexa app. Non-Prime users get a free chat tier, or can pay $19.99/month for the full thing.**The basics:**Alexa+ is a souped-up Alexa, powered by Amazon Nova and Anthropic models. It’s more conversational, remembers context across sessions, and can actually do things for you instead of just answering questions.

• Prime members: unlimited Alexa+ across the household, no extra fee, integrated with Prime Video, Music, and Photos.
• Non-Prime: free text chat at Alexa.com and in the app, capped usage; upgrade to $19.99/month for unlimited features.
• New web tier: Alexa.com lets you use Alexa+ for deeper research, planning, and content generation - not just voice commands.**Is it time to freak out?**Not yet, but pay attention. A lot of the hype is deserved. Alexa+ can schedule, book rides, make reservations, shop for missing ingredients, and even interact with Ring cameras to flag oddities. That’s useful. It’s also the kind of convenience that quietly nudges households toward more dependency on one ecosystem.

Privacy and lock-in deserve the usual side-eye. More agentic power means more automation tied to your Amazon account and data. You’ll get convenience. You’ll also give Amazon more signals about your life. If you’re a Prime member, this is a giant freebie that probably feels worth it. If you aren’t, $19.99 a month is a clear ask for control and continuity.

Bottom line: Alexa+ is polished and practical, and Amazon is betting free for Prime will make it sticky. If you live in the Amazon orbit, expect to let Alexa do more of the thinking (and shopping) for you.